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Best Amazon PPC Software in 2026: Ranked by What It Costs at $20,000 of Ad Spend

16 Amazon PPC tools compared on what they cost at $20k a month of ad spend, how they decide bids, what they see and who keeps the history. Checked 28 Oct 2026.

Dhiraj Soni, founder of OwnYourAMZDhiraj SoniFounder, OwnYourAMZ. Ex-Amazon.
Published
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22 min read

We compared 16 Amazon PPC software options on one number first: what each costs at $20,000 a month of ad spend, read from the vendor's own pricing page on 28 October 2026. Then on how it decides bids, what it sees beyond the ad account, who keeps your history, and whether a change needs your approval. OwnYourAMZ is our top pick for sellers and agencies that already pay for Claude, because it runs in your own account for about $5 a month. The full best Amazon PPC software list for 2026, with prices and who each fits, is below.

Disclosure: we make OwnYourAMZ. Every other price here comes from that vendor's pricing page and is dated. Where a tool wins a criterion, the table says so. Three vendors publish no pricing at all, and we say that rather than guess.

Key Takeaways

  • At $20,000 a month of spend, published tool costs run from $0 to $1,079 a month. Amazon's own rule-based bidding is free. Scale Insights is $78 on five ASINs. Sellozo is $250 flat. Helium 10 Ads is $679 on annual billing. m19 Professional is $1,079. Perpetua is $695 plus an unpublished percentage.
  • Percentage-of-spend pricing is the thing to read twice. Helium 10 adds 2% of managed spend on top of Diamond. Teikametrics adds 3% over $10,000. m19 adds 3% on Professional. SellerMate's Unlimited plan is 1.5% or $105, whichever is higher. The fee rises with your growth.
  • Three of the biggest names publish no price. Pacvue, Quartile and Intentwise sell through a demo. Adbrew publishes a $799 floor and an unpublished percentage. Budget for a sales call, not a signup.
  • Almost no tool sees past the ad account. Inventory, COGS and Seller Central sales are missing or unpublished for most of the list, which is why none of them can answer profit per ASIN or throttle ads on a product about to stock out.
  • None of them keeps your history for you. Not one pricing page states what happens to your data when you leave. OwnYourAMZ keeps every report in your own Cloudflare account, from the day you connect, for about $5 a month plus the Claude plan you already pay for.

What Amazon PPC Software Actually Is (and the Four Kinds)

Amazon PPC software sits between you and Campaign Manager. It pulls your Sponsored Products, Brands and Display data through the Amazon Ads API, decides what bids, budgets, keywords and negatives should change, and pushes those changes back. Every tool on this list does that. They differ in how the decision gets made and what the decision can see, and that splits the market into four kinds.

The four kinds of Amazon PPC software
KindHow it decidesExamplesWhat it seesTypical price
Amazon's own automationRules and goals inside Campaign Manager; the Ads Agent proposes changes you approveRule-based bidding, Performance+, Ads AgentYour ad account, liveFree
Rule enginesRules you write (if ACoS over X for Y days, lower the bid Z%), on a scheduleScale Insights, Sellozo, Merch Jar, Ad Badger, AdLabsYour ad account, 60 to 95 days$78 to $440 a month flat, or a small percentage
Algorithmic and goal-based platformsA bidding model targets an ACoS or ROAS you set; you watch the dashboardPerpetua, Teikametrics, m19, Quartile, Pacvue, Xnurta, Adbrew, IntentwiseYour ad account, sometimes inventory, often multi-retailer$479 to $1,079 a month plus 2% to 3% of spend, or unpublished
An AI assistant on data you ownClaude reads ads, sales, inventory and costs together, proposes a plan, you approveOwnYourAMZEvery Ads and Seller Central report, kept from day oneAbout $5 a month hosting plus your Claude plan

Helium 10 Ads (formerly Adtomic) sits across the second and third kinds: a rule builder plus two bidding algorithms, sold inside a research suite. What it is not: a PPC tool is not a data warehouse, and it is not an analytics suite. Most of them hold your ad data for as long as you pay and give you no stated way to take it with you.

How We Ranked These Amazon PPC Tools

  • Cost at $20,000 a month of ad spend. The published price on the cheapest plan that covers that spend, with any percentage of spend added, on annual billing where it is cheaper. We also show $5,000, because the ranking flips at small spend. All figures read from vendor pricing pages on 28 October 2026.
  • Pricing model. Flat, percentage of spend, spend caps per tier, or unpublished. A percentage means the bill grows with the account.
  • How it decides. Rules you write, an algorithm that chases a target, or an assistant that proposes a plan from everything it can see.
  • Data beyond the ad account. Whether inventory, COGS and Seller Central sales are in the decision. Without them there is no profit per ASIN and no inventory-aware bidding.
  • Who keeps the history. Where the data lives, how far back it goes, and what the vendor says about export. The Amazon Ads API serves about 60 to 95 days; anything older exists only if someone stored it.
  • Approval on changes, and trial. Whether a change needs your yes, and whether you can try it without a demo.

The Best Amazon PPC Software in 2026

Ten entries, then six more that were considered and are covered at the end. Each entry ends with who it suits and who should look elsewhere, because at $5,000 a month the right answer is different from the right answer at $50,000.

1. OwnYourAMZ, best for sellers and agencies who already pay for Claude and want to own the data

OwnYourAMZ is the fourth kind on the list, and the only one of it. It is a small system deployed into your own Cloudflare account that pulls every Amazon Ads and Seller Central report once a day, keeps every day from the day you connect, and connects Claude or ChatGPT to all of it. Hosting costs about $5 a month, billed by Cloudflare to you. There is no subscription and no percentage of ad spend, so the cost at $20,000 of spend and at $200,000 is the same $5, plus the Claude plan you already pay for.

It decides differently from everything else here. Rather than a bidding engine chasing an ACoS, Claude reads ads, search terms, sales, inventory, settlements, the change log and the hourly stream together, and proposes a plan with counts: lower 214 bids, raise 12 budgets, leave the launch portfolio alone. You approve on your phone, it applies the changes through the Ads API and logs each one with the value before and after. Rules you write in English, such as "above 4x ROAS cap the bid at $2 unless days of cover is under 20", run on their own once you turn them on. Thirty-nine skills ship with it, from a wasted spend hunt to a reimbursement claims finder.

Setup is about 14 minutes through our approved Amazon app, so there is no API application. The source is included, and it keeps running if we disappear. The agency that built it runs 15+ accounts with $2M in ad spend on it and cut its PPC software bill from about $2,500 a month to $5. Where it loses: it needs a paid Claude or ChatGPT plan on top, one deployment covers up to 3 profiles, there is no self-serve checkout (you apply, setup happens on a call, free for the next 3 accounts), and it is new, with no reviews on G2 or Capterra yet. The full build story is in how to use Claude for Amazon PPC.

OwnYourAMZ change review page showing a proposed bid change on five paused Sponsored Brands keywords, the reason in plain words, each change with before and after values, and Discard and Approve buttons
Every change arrives as a plan with the reason and the before and after values. This one is a no-risk test on five paused keywords in an Indian account. Nothing reaches Amazon until Approve is clicked.

Best suited for: A seller spending $10,000 or more a month, or an agency with several accounts, that pays for Claude and wants history, Seller Central and Ads in one place in its own account. Teams that want a bidding engine running unattended with no AI plan should look at Scale Insights or Perpetua.

2. Amazon's own automation (rule-based bidding, Performance+, Ads Agent), best for accounts under about $5,000 a month that need bidding help, not a platform

Before paying anyone, use what Campaign Manager already does for free. Rule-based bidding adjusts base bids up and down to hold a ROAS guardrail you set, on campaigns that are at least 10 days old with a $10 daily budget and 10 conversions in 30 days. Dynamic bids (up and down, or down only) and fixed bids cover the rest. Performance+ is Amazon's machine-learning bidding for DSP display, video and streaming TV toward a ROAS or CPA target, with budget minimums, so it is not a Sponsored Products tool.

The Ads Agent, announced on 11 November 2025 and in a rolling beta through account executives, is the one to watch. It is a conversational agent that plans, creates and optimises campaigns, applies keyword, bid and budget recommendations with one click, and shows a summary of proposed changes for approval before they apply. Amazon's page states no price. As of October 2026 access started with AMC and DSP users.

The limits are the ones you would expect. It only sees the ad account, so no inventory, no COGS, no profit. The ROAS guardrail knows nothing about margin per ASIN. And Amazon's optimiser is built to spend your budget efficiently by Amazon's definition, which is not always yours.

Amazon Ads Sponsored Products product page: cost-per-click ads that promote individual product listings, with a Register button
Amazon's own tools live inside Campaign Manager: rule-based bidding, dynamic bids, and the Ads Agent in beta. Captured 28 October 2026.

Best suited for: An account under about $5,000 a month that needs bids managed, not a platform. Above that, or the moment you want profit per ASIN, you have outgrown it.

3. Scale Insights, best for rule control at the lowest flat price

Scale Insights prices by the number of ASINs you automate, not by spend. Scale 5 is $78 a month for five ASINs, Scale 10 is $98, Scale 20 is $178, up to Scale 100 at $688, with annual options (Scale 5 is $748 a year). A 1% Plan charges 1% of ad spend for unlimited ASINs. No setup fees, no contracts, and a 30-day trial with no card. At $20,000 a month on five ASINs that is $78, or 0.39% of spend, the lowest paid figure on this list. At $5,000, the 1% Plan is $50.

It is a rule engine with 11 algorithms and more than 200 parameters, built by five Amazon FBA sellers, and the rules target ACoS per product. You get control, and you do the thinking: the rules are yours to write and maintain. It covers Sponsored Products, Brands and Display in 12 marketplaces.

Inventory, COGS and Seller Central data are not published as inputs, and export is not published. It is an ads tool, priced honestly as one.

Scale Insights home page: scale and automate Amazon PPC with absurd control, 30-day free trial, no credit card required
Scale Insights sells control: rules and algorithms per ASIN, priced by ASIN count. Captured 28 October 2026.

Best suited for: A hands-on seller or agency that wants rules per product at a flat price and does not need profit or inventory in the decision. Sellers with hundreds of ASINs will land on the 1% Plan, where the bill scales with spend again.

4. Sellozo, best for a flat fee with no percentage of spend, from $12,500 a month of spend

Sellozo's pricing page leads with the line that matters: no percentage of ad spend. The platform is $250 a month for one marketplace, month to month, with a slider up to 20 marketplaces and a 30-day free trial. At $20,000 of spend that is 1.25%; at $5,000 it is 5%, which is why it fits better once spend passes about $12,500, where it drops under 2%.

It is an algorithmic bidder with budget balancing and keyword harvesting, plus a managed-service option, from a Kansas City company. Inventory, COGS, Seller Central inputs and export are not published.

Sellozo pricing page header: flat rate pricing that makes sense, no percentage of ad spend, start a 30-day free trial
Sellozo's pitch is the pricing model itself: a flat $250 a month per marketplace. Captured 28 October 2026.

Best suited for: A seller spending $12,500 a month or more on one marketplace who wants a flat bill that never moves with spend. Under that, the flat fee is a high share of spend.

5. Teikametrics, best for Amazon plus Walmart on a published plan

Teikametrics publishes the cheapest entry to a goal-based platform: Essentials at $149 a month on annual billing ($179 monthly) for up to $10,000 of ad spend, with a free trial. Above that, Advanced is a custom base plus 3% of ad spend over $10,000, so at $20,000 the published part alone is $300 a month on top of whatever the base turns out to be. Enterprise starts over $100,000 a month on the same 3% line.

The platform covers Amazon and Walmart, adds DSP, Walmart Onsite Display and AMC on Advanced, and includes an inventory module and profitability dashboards on the higher tiers. It is the only tool here that names inventory as a product on its pricing page. Export and COGS inputs are not published.

Teikametrics pricing page with Essentials up to $10K a month in ad spend, Advanced over $10K, and Enterprise over $100K
Three tiers by ad spend: Essentials with a trial, Advanced and Enterprise with a 3% line over $10,000. Captured 28 October 2026.

Best suited for: A brand on Amazon and Walmart under $10,000 a month that wants a published plan with a trial, or a larger brand that accepts a custom base plus 3%. Amazon-only sellers pay for channels they do not use.

6. Helium 10 Ads (formerly Adtomic), best for sellers already on Helium 10 Diamond

Helium 10 Ads comes only with the Diamond plan, $279 a month on annual billing or $359 monthly, and the pricing page and the knowledge base (updated 20 August 2026) both state a 2% management fee on all ad spend managed through it, with no minimum and no threshold. At $20,000 of spend that is $279 plus $400, so $679 a month on annual billing (3.4%) or $759 monthly. At $5,000 it is $379. The Ads product page says "no extra charge", which the pricing page contradicts; trust the pricing page.

It is a rule builder plus two bid algorithms (maximise impressions, maximise orders) inside a research suite, which is the point: if you already run Cerebro and Keyword Tracker, the ads data sits next to them. In July 2026 Helium 10 added an MCP connector on Diamond, so Claude can read the suite's data. Inventory, COGS and Seller Central inputs for the bidding are not published. G2 rates the suite 4.1 from 178 reviews.

Helium 10 pricing page showing Platinum at $99 a month, Diamond at $279 a month and Enterprise, with yearly billing selected
Helium 10 Ads is a Diamond feature; the 2% management fee on managed spend is on the pricing page and in the knowledge base. Captured 28 October 2026.

Best suited for: A seller already paying for Diamond who wants ads inside the same suite. Anyone else is paying $279 or more for research tools to get a 2%-of-spend bidder.

7. Perpetua, best for goal-based bidding above $10,000 a month with a published entry price

Perpetua's Essentials plan is $695 a month for up to $10,000 of monthly ad spend. Growth is $695 plus a percentage of ad spend above that, and the percentage is not published, so at $20,000 the floor is $695 (3.5%) and the real figure is higher. Premium is custom above $500,000. No trial is published; the route in is a demo. Perpetua is owned by Omnicom through Flywheel since January 2024.

It is goal-based: you set targets, the engine bids, and Growth adds hourly reporting and intraday optimisation through Amazon Marketing Stream. Profitability reporting is listed; inventory, COGS and Seller Central inputs are not published, nor is export. G2 rates it 4.5 from 78 reviews.

Perpetua pricing page: Essentials $695 a month up to 10k in monthly ad spend, Growth $695 a month plus a percentage of ad spend, Premium custom
Essentials, Growth and Premium. The percentage on Growth is not published. Captured 28 October 2026.

Best suited for: A brand above $10,000 a month that wants to manage by objective and will take an unpublished percentage. Under $10,000, $695 is 7% of spend or more.

8. m19, best for machine-learning bidding with a $59 Sponsored Products entry

m19, from Paris, describes itself as a machine-learning platform rather than a rule system, and prices in two very different tiers. Autopilot is $59 a month (EUR 49), Sponsored Products only, pitched at accounts under about EUR 5,000 of spend with no hard cap. Professional is $479 a month (EUR 400) plus 3% of managed ad spend, covering SP, SB, SD and DSP. Both are month to month with a 30-day trial and no card. At $20,000, Professional is $1,079 a month (5.4%), the highest published figure on this list; Autopilot at the same spend is $59 if Sponsored Products is all you run.

Profit and P&L reports are listed and an inventory threshold exists on Enterprise. COGS input, Seller Central data and export are not published.

m19 home page: algorithms for Amazon Ads trained to beat Amazon's complexity, 30-day free trial, Professional for brands and agencies, Autopilot for sellers
Two products: Autopilot for sellers and Professional for brands and agencies. Captured 28 October 2026.

Best suited for: A small seller running only Sponsored Products who wants hands-off bidding for $59, or a larger brand that wants an ML bidder and accepts 3% on top of $479. The jump between the two tiers is the thing to plan around.

9. Quartile, best for multi-retailer brands that buy through a sales call

Quartile publishes no prices. Its pricing page lists a Small Business tier and a Mid-Market and Enterprise tier with a Request Demo button, and no trial. What it does publish is reach: Amazon Sponsored Ads and DSP, Walmart, Instacart, Criteo retailers such as Target and Best Buy, plus Google, Meta, Microsoft and ChatGPT ads, with dynamic bidding on real-time data and hourly placement adjustments. G2 rates it 4.6 from more than 200 reviews, the highest count on this list.

Inventory, COGS, Seller Central inputs and export are not published. Treat third-party price estimates as exactly that.

Quartile home page describing the world's largest retail media optimization platform, with an account performance dashboard and a Request Demo button
Quartile positions on retail media breadth, not price. No pricing is published. Captured 28 October 2026.

Best suited for: A brand selling across several retailers that buys software through a sales process and wants one bidder for all of them. A single-marketplace Amazon seller is buying more than they need, at a price they cannot see.

10. Pacvue, best for enterprise and agency teams running many retailers

Pacvue is the enterprise platform of the group, owned by Assembly since October 2021 and under the same parent as Helium 10. Its pricing page returns "page not found" and its site sits behind a bot check, so there is no public price and no trial; buyers go through a demo. G2 lists it as not providing pricing and rates it 4.3 from a small number of reviews.

Everything about it is built for teams: many retailers, many brands, agency workflows, and in 2026 an MCP connector of its own. We did not capture a screenshot because the site blocked automated access, and we did not use third-party price estimates.

Best suited for: An agency or enterprise brand running Amazon, Walmart and other retail media through one team. A seller with one account should not expect a price that makes sense at $20,000 of spend.

Also considered

Merch Jar is a rule engine with a Copilot that drafts automation logic: Standard $199 a month annual with $7,500 of spend included and 3% overage, Premium $399 with $20,000 included and 2% overage, so $399 at our benchmark (2%); Sponsored Products only; 14-day trial, no card. Ad Badger prices by spend tier with no percentage: Basic covers up to $25,000 for $440 a month ($340 annual), with COGS-based profit tracking and a 30-day trial that takes a card. AdLabs is 1% of spend plus $120 a month on Core ($320 at $20,000), has a free Sponsored Products tier and a 30-day trial. SellerMate gives its MCP away on a free plan; its Pro plan is $20 to $29 a month, credit-metered, and Unlimited is $105 or 1.5% of spend, whichever is higher ($300 at $20,000); the pricing page shows two different Pro prices. Adbrew is $799 a month or an unpublished percentage, whichever is greater, up to $500,000 of spend. Xnurta is $750 a month or 3% of spend up to $80,000, billed annually, and the page does not say which applies. Intentwise publishes no prices.

Side-by-Side Comparison

Costs are the published price on the cheapest plan that covers $20,000 a month of ad spend, one account, one marketplace, annual billing where cheaper, read from vendor pricing pages on 28 October 2026. "Not published" means the vendor's own page does not say.

Amazon PPC software compared at $20,000 a month of ad spend
ToolBest forAt $20k a monthAs % of spendAt $5k a monthPricing modelHow it decidesSees beyond adsTrial
OwnYourAMZsellers and agencies who already pay for Claude and want to own the dataAbout $5 plus your Claude plan0.03% before the planAbout $5 plus your Claude planHosting only, no subscription, no %Claude proposes a plan, you approveEverything: sales, inventory, costs, settlementsSetup call, free for next 3
Amazon's ownaccounts under about $5,000 a month that need bidding help, not a platform$00%$0FreeRules, dynamic bids, Ads Agent in betaNon/a
Scale Insightsrule control at the lowest flat price$78 (5 ASINs)0.39%$50 (1% Plan)By ASIN count, or 1%Rules and algorithms per ASINNot published30 days, no card
Sellozoa flat fee with no percentage of spend, from $12,500 a month of spend$2501.25%$250Flat per marketplaceAlgorithmic biddingNot published30 days
TeikametricsAmazon plus Walmart on a published planCustom base plus $3001.5% plus base$149 annualTiered, 3% over $10kGoal-based algorithmInventory moduleFree trial
Helium 10 Adssellers already on Helium 10 Diamond$679 annual, $759 monthly3.4% to 3.8%$379Diamond plus 2% of managed spendRules plus two algorithmsNot publishedNone, 7-day refund
Perpetuagoal-based bidding above $10,000 a month with a published entry price$695 plus unpublished %3.5% or more$695Flat to $10k, then %Goal-based, intraday on GrowthProfitability reportingDemo
m19machine-learning bidding with a $59 Sponsored Products entry$1,079 (Pro)5.4%$59 (Autopilot, SP only)Flat plus 3% on ProMachine learning to a targetP&L reports30 days, no card
Quartilemulti-retailer brands that buy through a sales callNot publishedn/aNot publishedNot publishedDynamic bidding, hourlyNot publishedDemo
Pacvueenterprise and agency teams running many retailersNot publishedn/aNot publishedNot publishedPlatform, multi-retailerNot publishedDemo
Lowest published paid cost at $20,000: Scale Insights on five ASINs. Lowest at any spend: Amazon's own tools. Highest published: m19 Professional. Pacvue, Quartile and Intentwise publish no price.

Which Amazon PPC Software Fits Your Spend

Which tool fits which monthly ad spend
If you spend...Look forBest fit
Under $5,000 a monthFree or near-free bidding help, no percentageAmazon's own rule-based bidding; m19 Autopilot at $59 if you want hands-off Sponsored Products
$5,000 to $12,000 a month, hands-onFlat price, rules per productScale Insights ($78 to $178), Merch Jar Standard ($199)
$10,000 to $50,000 a month, and you pay for ClaudeOwn the data, profit and inventory in the decision, approval on every changeOwnYourAMZ
$12,500 to $50,000 a month, want a flat bill and no AI planNo percentage of spendSellozo ($250), Ad Badger ($340 to $660)
$10,000 to $100,000 a month, want a goal-based enginePublished entry price, accept a percentageTeikametrics, Perpetua, m19 Professional
Multi-retailer or agency with many brandsOne platform across retailers, sales-led pricingPacvue, Quartile
Already on Helium 10 DiamondAds inside the suiteHelium 10 Ads, at 2% of managed spend

What Changes in 2027

This list will look different in a year, and the direction is already visible on the vendors' own pages. Three shifts, and what we expect from each. The expectations are ours, not the vendors'.

  • The AI assistant becomes the interface. Amazon's Ads MCP server went into open beta on 2 February 2026 and its Selling Partner plugin for Claude followed in September. Helium 10 shipped an MCP connector in July, and a competitor's roundup in August listed Pacvue, Teikametrics and Intentwise connectors too. Amazon's Ads Agent proposes changes for approval inside Campaign Manager. By 2027 we expect "does it connect to Claude or ChatGPT" to be a standard line on every pricing page, and the dashboard to matter less than the connection.
  • Percentage-of-spend pricing comes under pressure. When the assistant you already pay for can read your account, a 2% to 3% fee on spend for a bidding engine is harder to justify. Sellozo and Ad Badger already sell the absence of a percentage as the feature. We expect more flat plans and more free tiers, and more fine print on what "managed spend" means.
  • Data ownership becomes a buying criterion. Not one pricing page on this list says what happens to your history when you leave, because until now nobody asked. Sellers connecting assistants to their accounts will ask, because the assistant is only as good as the history it can see. We expect export, retention and "where does it live" to appear on pricing pages, and tools that cannot answer to lose the comparison.

What to put in a 2027 contract, whichever tool you choose: no percentage of ad spend, or a cap on it; a stated retention period and an export path for your data; an MCP or API connection you can point your own assistant at; a change log with who did what; and an approval step on writes that you can turn on. The tool at the top of this list has all five because it was built from them. The others will add them at different speeds, and this page will be refreshed every 60 days to show which have.

What Results Look Like Without a PPC Tool Bill

The agency that built OwnYourAMZ. Fifteen-plus Amazon accounts with $2M in ad spend ran on the usual stack, bid rules, dayparting, harvesting and reports, at about $2,500 a month in software. They moved to the owned setup, and the software bill became about $5 a month of Cloudflare hosting plus the Claude plans the team already paid for. The work that replaced the tools: a morning check per account in Slack by 6am, search term negatives proposed with close variants shown, inventory-aware bid throttles, hourly budget pacing during sale events, and a change log that ended every "who moved this bid" argument. Three other brands that copied the design each dropped $15,000 to $20,000 a year of tools.

Frequently Asked Questions

What is the best Amazon PPC software in 2026?

It depends on spend and on whether you pay for Claude. Under $5,000 a month, Amazon's own rule-based bidding is free and enough. Hands-on sellers get the lowest flat price from Scale Insights at $78. Sellers and agencies that already pay for Claude get the most for the least from OwnYourAMZ, about $5 a month in their own account. Goal-based engines (Teikametrics, Perpetua, m19) start at $149 to $695 plus a percentage.

How much does Amazon PPC software cost?

At $20,000 a month of ad spend, published prices on 28 October 2026 ran from $0 (Amazon's own tools) and $78 (Scale Insights, five ASINs) to $679 (Helium 10 Ads on annual billing) and $1,079 (m19 Professional). Pacvue, Quartile and Intentwise publish no price. Most goal-based platforms add 2% to 3% of ad spend on top of a base fee.

Is a percentage of ad spend a bad pricing model?

It is a model where the bill grows with your account whether or not the tool did more work. At $20,000 a month, 2% is $400 and 3% is $600 before any base fee. Flat plans (Sellozo, Ad Badger, Scale Insights by ASIN) and owned setups (OwnYourAMZ) do not move with spend. Read the fine print on what counts as managed spend.

Is Amazon's free automation enough?

Often, under about $5,000 a month. Rule-based bidding holds a ROAS guardrail, dynamic bids adjust by placement, and the Ads Agent in beta proposes changes for approval. What it cannot do is see margin per ASIN, inventory or Seller Central sales, so it cannot protect profit or stop ads on a product about to stock out.

What is the difference between rule-based and algorithmic PPC software?

A rule engine does what you wrote: if ACoS is over 40% for 7 days, lower the bid 10%. You keep control and you keep the maintenance. An algorithmic or goal-based platform chases a target you set with a model you do not see. An AI assistant on your own data, the fourth kind, reads everything, proposes a plan in plain words, and waits for your approval.

Can Claude or ChatGPT replace Amazon PPC software?

Yes, once they can see your account. Pasting exports into Claude gives you advice; connecting it over MCP gives you answers; putting your data in an account you own and connecting Claude to that gives you a system that checks every account daily and proposes changes you approve. The agency behind OwnYourAMZ replaced about $2,500 a month of software that way.

Which Amazon PPC tools have a free trial?

Scale Insights (30 days, no card), m19 (30 days, no card), Sellozo (30 days), AdLabs (30 days, no card), Merch Jar (14 days, no card), Ad Badger (30 days, card at checkout), Teikametrics Essentials (free trial, length not published) and SellerMate (free plan). Perpetua, Pacvue, Quartile, Intentwise, Adbrew and Xnurta sell through a demo. Helium 10 offers a 7-day refund rather than a trial.

Does Amazon PPC software see my inventory and profit?

Mostly no. Of the 16 tools checked, Teikametrics lists an inventory module, Ad Badger and m19 list profit reporting, and the rest publish nothing about inventory, COGS or Seller Central inputs. OwnYourAMZ syncs every Ads and Seller Central report, including orders, settlements and inventory, so profit per ASIN and days of cover are in every decision.

Replace the PPC Tool Bill in One Call

On a call we deploy the setup into your own Cloudflare account, connect every Amazon profile through the approved app, run the backfill while we talk, and write your first rules together: your ACoS targets, the products never to pause, the morning check you want in Slack. You leave with roughly a year of history loading and Claude answering from it, and no software subscription. Setup is free for the next 3 accounts. The application is about ten questions and takes two minutes; a person reads it and replies within one business day. Get your setup, and bring the account whose tool bill you most want to end.

Own your Amazon setup. Never rent a tool again.

Your data, your system, your copy of the software, with the Claude you already pay for doing the work.

Two minutes to start. A reply within one business day.